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var(--ch-search-wash)}.swing--native{--tone: var(--ch-native);--tone-ink: var(--ch-native-ink);--tone-wash: var(--ch-native-wash)}.swing__label{font-family:var(--font-mono);font-size:var(--step--1);text-transform:uppercase;letter-spacing:.08em;color:var(--ink-muted);margin-bottom:var(--space-3)}.swing__plot{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-3);align-items:end;height:11rem}.swing__col{display:flex;flex-direction:column;justify-content:flex-end;height:100%;gap:var(--space-1);min-height:0}.swing__value{font-family:var(--font-mono);font-size:var(--step-1);color:var(--ink-muted)}.swing__value--now{color:var(--tone-ink, var(--tone))}.swing__bar{align-self:end;width:100%}.swing__bar--was{background:var(--tone-wash)}.swing__bar--after{background:var(--tone)}.swing__foot{font-family:var(--font-mono);font-size:var(--step--1);text-transform:uppercase;letter-spacing:.06em;color:var(--ink-muted)}.bar--h5{height:5%}.bar--h10{height:10%}.bar--h15{height:15%}.bar--h20{height:20%}.bar--h25{height:25%}.bar--h30{height:30%}.bar--h35{height:35%}.bar--h40{height:40%}.bar--h45{height:45%}.bar--h50{height:50%}.bar--h55{height:55%}.bar--h60{height:60%}.bar--h65{height:65%}.bar--h70{height:70%}.bar--h75{height:75%}.bar--h80{height:80%}.bar--h85{height:85%}.bar--h90{height:90%}.bar--h95{height:95%}.bar--h100{height:100%}.card{border-top:3px solid var(--tone, var(--ink));display:grid;gap:var(--space-2);align-content:start;transition:background-color .14s ease}.card:hover{background:var(--tone-wash, var(--paper-sunk))}.card__head{display:flex;align-items:center;justify-content:space-between;gap:var(--space-2)}.card__link{color:var(--tone-ink, var(--accent))}.card__stat{font-family:var(--font-mono);font-size:var(--step-2);color:var(--tone-ink, var(--ink));letter-spacing:-.02em}.cta{background:var(--gradient-deep);border:0;color:var(--paper)}.cta h2,.cta p{color:var(--paper)}.cta h2{margin-bottom:var(--space-2)}.cta p{opacity:.82}.cta .button{border-color:var(--paper);color:var(--paper)}.cta .button:hover{background:var(--paper);color:var(--ink)}.cta .button--accent{background:var(--paper);color:var(--ink);border-color:var(--paper)}.cta .button--accent:hover{background:transparent;color:var(--paper)}.hero{padding-block:var(--space-6) var(--space-5)}.hero h1{max-width:14ch;margin-bottom:var(--space-3)}.hero .lead{margin-bottom:var(--space-4)}.hero__actions{display:flex;flex-wrap:wrap;gap:var(--space-2);margin-bottom:var(--space-5)}.hero__chart{width:100%;border:1px solid var(--rule);padding:var(--space-3)}.method{display:grid;gap:0;grid-template-columns:1fr;counter-reset:step}.method__step{border-top:1px solid var(--rule);padding-block:var(--space-3);display:grid;gap:var(--space-1);grid-template-columns:3rem 1fr}.method__step:before{counter-increment:step;content:"0" counter(step);font-family:var(--font-mono);color:var(--accent);font-size:var(--step--1);grid-row:span 2}.method__step p{color:var(--ink-muted);max-width:var(--measure)}.service{border-top:1px solid var(--rule);padding-block:var(--space-5);scroll-margin-top:5rem}.service__meta{display:grid;gap:var(--space-3);margin-top:var(--space-3)}.service__platforms,.service__deliverables{list-style:none;padding:0;display:flex;flex-wrap:wrap;gap:var(--space-1) var(--space-2)}.service__platforms li{font-family:var(--font-mono);font-size:var(--step--1);border:1px solid var(--rule);padding:.15rem .55rem;color:var(--ink-muted)}.service__deliverables{display:grid;gap:var(--space-1)}.service__deliverables li{padding-left:1.1rem;position:relative;color:var(--ink-muted)}.service__deliverables li:before{content:"—";position:absolute;left:0;color:var(--accent)}.case{border-top:1px solid var(--ink);padding-block:var(--space-5);scroll-margin-top:5rem}.case__meta{display:flex;flex-wrap:wrap;gap:var(--space-2);margin-bottom:var(--space-2)}.case__body{display:grid;gap:var(--space-4);margin-top:var(--space-3)}.case__scroll{overflow-x:auto}.case__table{width:100%;border-collapse:collapse;font-family:var(--font-mono);font-size:var(--step--1)}.case__table th,.case__table td{text-align:left;padding:var(--space-2) var(--space-2) var(--space-2) 0;border-bottom:1px solid var(--rule);vertical-align:baseline}.case__table th{font-weight:400;color:var(--ink-muted);text-transform:uppercase;letter-spacing:.06em}.case__table td:nth-child(2){font-size:var(--step-0)}.case__lesson{border-left:2px solid var(--accent);padding-left:var(--space-3);max-width:var(--measure)}.legal__updated{font-family:var(--font-mono);font-size:var(--step--1);color:var(--ink-muted);text-transform:uppercase;letter-spacing:.06em}.notfound{padding-block:var(--space-7);text-align:left}@media(min-width:900px){.hero{display:grid;grid-template-columns:7fr 5fr;gap:var(--space-5);align-items:end}.hero__text{grid-column:1}.hero__chart{grid-column:2}.service__meta,.case__body{grid-template-columns:1fr 1fr;gap:var(--space-5)}.method{grid-template-columns:repeat(2,1fr);column-gap:var(--space-5)}}.service{border-top:1px solid var(--rule);position:relative}.service__head{display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-2)}.service__platforms li{border-color:var(--tone, var(--rule));color:var(--ink)}.service__deliverables li:before{color:var(--tone, var(--accent))}.service--social{--tone: var(--ch-social);--tone-ink: var(--ch-social-ink);--tone-wash: var(--ch-social-wash)}.service--search{--tone: var(--ch-search);--tone-ink: var(--ch-search-ink);--tone-wash: var(--ch-search-wash)}.service--native{--tone: var(--ch-native);--tone-ink: var(--ch-native-ink);--tone-wash: var(--ch-native-wash)}.service--creative{--tone: var(--ch-creative);--tone-ink: var(--ch-creative-ink);--tone-wash: var(--ch-creative-wash)}.service--tracking{--tone: var(--ch-tracking);--tone-ink: var(--ch-tracking-ink);--tone-wash: var(--ch-tracking-wash)}.service__share{font-family:var(--font-mono);font-size:var(--step--1);background:var(--tone-wash);color:var(--ink);padding:.2rem .6rem;margin-left:auto}.case--social{--tone: var(--ch-social);--tone-ink: var(--ch-social-ink);--tone-wash: var(--ch-social-wash)}.case--search{--tone: var(--ch-search);--tone-ink: var(--ch-search-ink);--tone-wash: var(--ch-search-wash)}.case--native{--tone: var(--ch-native);--tone-ink: var(--ch-native-ink);--tone-wash: var(--ch-native-wash)}.case__lesson{border-left-color:var(--tone, var(--accent))}.case__lesson a{color:var(--tone-ink, var(--accent))}@media(min-width:900px){.case__body{grid-template-columns:1.1fr 1fr .9fr}}