Paid social
Meta, TikTok, and Pinterest, bought against a profit target.
Performance marketing & media buying
Performance media buying, measured in profit.
We buy paid social, search, and native for advertisers who have stopped caring about impressions and want to know what the media returned. Buying, creative, and tracking are all in-house. Nobody here subcontracts the part that goes wrong.
- Paid search 24%
- Native & programmatic 18%
- Creative studio 12%
- Tracking & analytics 8%
Channel mix on a typical account. Bars are budget. The line is cost per acquisition over the same seven months.
- Ad spend under management
- $48M
- trailing twelve months
- Impressions bought
- 1.9B
- same period
- Median incremental ROAS
- 2.4x
- across active accounts
What we do
Five things, done properly.
Paid search
Google and Microsoft, where the intent is already there and the job is not to waste it.
Native & programmatic
Taboola, Outbrain, and DSP inventory for advertisers who have outgrown the walled gardens.
Creative studio
Static, video, and UGC, produced in the volume that testing actually needs.
Tracking & analytics
Server-side events, clean attribution, and a report you can argue with.
How we work
Audit, build, buy, report.
Audit
Two weeks in your ad accounts and your analytics. We come back with what's broken, what's working better than you think, and what we'd do first.
Build
Tracking before media. Server-side events, deduplicated conversions, and a reporting view that finance and marketing can both read without arguing.
Buy
Consolidated structures, weekly creative iteration, and budget that follows the evidence. Losing tests get cut on a schedule agreed in advance.
Report
One dashboard and a written note every week explaining what changed and why. If a channel is underperforming, you hear it from us first.
Selected work
What it looked like in practice.
E-commerce / D2C
€180k → €540k
Monthly spend, over 7 months
Fintech
−34%
Cost per funded account, quarter over quarter
SaaS / subscription
+2.1x
Sales-accepted leads, vs. previous 90 days
Questions
The things people ask first.
What does Northbeam Media actually do?
We buy paid media for advertisers and take responsibility for what it returns. That means the buying itself, the creative that fills it, and the tracking that tells you whether any of it worked.
Which verticals do you work in?
E-commerce and D2C, mobile apps, fintech, SaaS and subscription businesses, and lead generation. We work Tier-1 and EU geos.
What is your minimum spend?
Around $40,000 a month in media. Below that, a specialist buying team isn't the constraint on your growth, and we'll say so.
How do you charge?
A monthly retainer, or a retainer plus a performance component tied to an agreed profit metric. We don't take a percentage of ad spend, because that model rewards spending more instead of spending well.
Tell us what the account is doing.
Send the numbers, or just the problem. We reply within one business day. The first conversation is a diagnosis, and sometimes the diagnosis is that you don't need an agency yet.