Media buying, creative, and the tracking that proves it.
Five services. Most clients take three. If one of them isn't the thing standing between you and growth, we'd rather say so in week one than bill you for it in month six.
Paid search and shopping
24% of a typical budgetGoogle and Microsoft, where the intent is already there and the job is not to waste it.
Search rewards discipline more than cleverness. Tight query control with a negative list somebody maintains every week, feed hygiene for Shopping, and bidding tied to margin instead of revenue.
Performance Max gets used where it earns its place and fenced off where it cannibalizes brand. We'll show you the search terms report either way.
Native and programmatic buying
18% of a typical budgetTaboola, Outbrain, and DSP inventory for advertisers who have outgrown the walled gardens.
Native is a volume channel with a long feedback loop. It works when the landing experience carries the argument, which is why we treat the page as part of the media buy and build it ourselves.
On the programmatic side we buy through a DSP with a whitelist we maintain ourselves. Placements that never convert get cut weekly, and the list is yours to keep.
Creative production for performance
12% of a typical budgetStatic, video, and UGC, produced in the volume that testing actually needs.
A performance creative is an argument with a hook on the front. We ship concepts in batches, each with a stated hypothesis, so a losing ad still teaches the account something.
Output is roughly forty assets a month for an active account. Everything is delivered in the aspect ratios each platform actually serves, with source files handed over.
Tracking, attribution, and reporting
8% of a typical budgetServer-side events, clean attribution, and a report you can argue with.
Most attribution arguments are really data quality arguments. We start with the events: server-side where the browser can't be trusted, deduplicated, and matched against what the finance team sees.
Reporting is one dashboard with the numbers that decide budget, plus a written weekly note explaining what changed and why.
White traffic only.
We don't run gambling, betting, casino or iGaming, adult, nutraceutical, or sweepstakes offers. Not as a moral posture, and not because the money is bad. It's a different craft with different platform risk, and we're not good at it.
What we do run is compliant, on accounts that stay live, for advertisers with a real product and a real margin.
Before you send the brief.
Can you take over an existing account?
Usually, yes. The first two weeks are an audit, and sometimes the audit says the account is in better shape than the person before us was given credit for. We've delivered that verdict more than once.
Do you work with in-house teams?
Often. Some clients want a buying team, some want a second pair of hands on one channel, and some want us to build the tracking and then get out of the way.
How fast do you get to a result?
Tracking fixes show up within days. Buying changes need a learning phase, so a real read on them is usually four to six weeks out.
Who owns the accounts and the data?
You do. Ad accounts, pixels, creative source files, whitelists, and dashboards are yours, and they stay yours if we stop working together.
What will you not run?
Gambling, betting, casino and iGaming, adult, nutraceutical, and sweepstakes offers. We buy white traffic only, on platform-compliant accounts. We've turned down work that was otherwise a good fit.
Which channel is the bottleneck?
If you already know, tell us. If you don't, that's what the audit is for.